About Cardlytics
Cardlytics is engaged in analyzing raw purchase data from the credit, debit, ACH and bill pay transactions received from the thousands of financial institutions in the U.S and U.K.
The company was established by two ex-bankers in 2008 who understood the power of historical purchase data and the needs of marketers.
How it works:
- The company partners with financial institutions (FI’s) to run their banking rewards programs, promote customer loyalty and deepen banking relationships with customers.
- In turn, the company has a secure view into where and when consumers are spending their money