In my original thesis, "Cardlytics: A Prime Opportunity In The Digital Advertising Boom," I talked about the company's push in the digital advertising space and why I thought Cardlytics' ([[CDLX]]) competitive edge over traditional online advertisers will push it to new highs both in revenues and in share price.
Since then, the company had outperformed my expectations and has consistently reported higher-than-expected sales based on new partnerships with big banks. It originally rolled out its partnership with Bank of America (BAC), which made up most the company's revenues, but has since