Cascade Launches New & Improved Platinum Plus to Tackle Today's Toughest Meal Cleanups
MWN-AI** Summary
Cascade, America's top dishwasher detergent brand, has unveiled its New & Improved Cascade Platinum Plus, designed to tackle common consumer concerns around stuck-on food, greasy dishes, and spotting. This upgraded formula boasts enhanced cleaning capabilities, claiming to eliminate up to 100% of food residue and provide a virtually spot-free finish. The launch is accompanied by a campaign featuring comedian Kenan Thompson, who aims to alleviate the stress of kitchen cleanup and encourage home cooking.
With more than a third of Americans cooking at home four to six times a week, and a rising trend in complex recipes—particularly those involving proteins and dairy—Cascade has tailored its new ActionPacs with proprietary enzymes specifically targeting tough-to-clean combinations. The addition of Dawn's grease-fighting power enhances its effectiveness against baked-on messes.
Angelica Matthews, Brand VP for North America Dish Care at Procter & Gamble, emphasized the necessity for innovations in dishwashing products to align with evolving consumer cooking habits. Thompson, a longtime Cascade user, shares his personal experience, stating that the New & Improved Cascade Platinum Plus takes the dread out of cleaning up, enabling him to enjoy cooking without the anxiety of messy dishes.
The product simplifies the dishwashing process by eliminating the need for pre-rinsing or rewashing, allowing users to simply scrape their dishes, load them in the dishwasher, and let the product work its magic. Cascade is so confident in its new formula that it offers a money-back guarantee, encouraging consumers to try it risk-free. Available at retailers nationwide, Cascade Platinum Plus starts at an MSRP of $4.94.
MWN-AI** Analysis
The launch of the New & Improved Cascade Platinum Plus is a strategic response to evolving consumer behavior and preferences, particularly in the culinary space. With over a third of Americans cooking at home multiple times a week, driven by social media inspiration, Cascade’s enhanced formula addresses the predominant concerns of cleanliness and ease associated with cooking. This is not just an improvement; it is a calculated move that reflects market insights and rising culinary trends.
The product’s design to tackle complex, greasy messes aligns with the cooking habits of a growing number of consumers employing rich ingredients that are traditionally challenging to clean. By incorporating enzymes specifically aimed at breaking down these tough food residues along with the grease-fighting capabilities of Dawn, Cascade has positioned itself favorably in a competitive market interior.
From a financial perspective, Cascade's innovative approach is timely, particularly considering the broader shift towards home cooking spurred by economic circumstances and increased interest in food culture. Their partnership with comedian Kenan Thompson adds relatability and humor, effectively appealing to the target demographic while promoting product confidence through a money-back guarantee. This not only fosters consumer trust but also mitigates resistance to trying the new product.
Investors should consider the potential growth implications. The integration of effective marketing strategies and product innovation may enhance brand loyalty and market penetration. Given that Cascade is part of Procter & Gamble's established portfolio—known for its robust distribution networks and brand loyalty—the New & Improved Cascade Platinum Plus is likely to capitalize on current trends.
Thus, encouraging consumers to embrace ambitious culinary endeavors with the assurance of easy cleanup can lead to increased sales. Monitoring consumer feedback and market response will be critical in assessing the product's performance and adjusting strategies accordingly. As of now, stakeholders would do well to keep an eye on Cascade's market trajectory post-launch, as it holds promise for both brand expansion and increased consumer engagement.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Cascade partners with Comedian Kenan Thompson to Put Its Newest Formula to the Test and Let the Dishwasher Do The Work
Cascade ® , America’s #1 recommended dishwasher detergent brand*, is launching New & Improved Cascade Platinum Plus to address consumers’ top concerns of stuck-on food, tough grease and spotty dishes. The new product features an upgraded formula designed to remove up to 100% of food and deliver a virtually spot-free shine and dry. In a new campaign to support the launch, the brand has enlisted comedian Kenan Thompson to help put the product to the test and encourage consumers to embrace cooking at home without fear of the tedious cleanup.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250310626982/en/
Kenan Thompson and Cascade have teamed up to show how simple doing the dishes and cleaning up can be now thanks to New & Improved Cascade Platinum Plus. (Photo: Cascade)
More than one-third of Americans are now cooking at home four to six times per week, with more than 25% inspired by meal ideas sourced from their social media feeds.** A recent study by Procter & Gamble looked at today's most popular recipes and found a significant rise in the use of complex ingredients like proteins. Meat ranked at the top of the list, while cheese and eggs ranked in the top five most used ingredients. Cascade designed its new ActionPacs using a proprietary enzyme designed to work specifically on these traditionally tough-to-clean food combinations (like cheesy, baked on eggs and pan-seared meats) and included the grease-fighting power of Dawn.
“One of our top priorities is making sure that our products and innovations evolve with the consumers’ needs. Through research, we discovered that people are becoming more adventurous in the kitchen. They’re cooking with more complex ingredients, and we needed to ensure that our formula was leveling up the same way that consumers are with their cooking. New & Improved Cascade Platinum Plus can tackle even the toughest messes being made in the kitchen today, delivering a superior clean,” says Angelica Matthews, Brand Vice President, North America Dish Care, Procter & Gamble.
Cascade Partners with Comedian Kenan Thompson
To encourage consumers to fearlessly take their at-home cooking (and cleaning) up a notch, Cascade has teamed up with comedian Kenan Thompson, a longtime Cascade user, to deliver a humorous and relatable take on the dreaded aftermath of cleaning a swarm of dirty dishes and pans in a new social media video, showing how simple the process can be now thanks to New & Improved Cascade Platinum Plus.
“I love cooking at home, but the dread of the cleanup can hold me back from making the meals I want.” says Thompson. “With the New & Improved Cascade Platinum Plus I can throw in my dirtiest, greasiest dish in the dishwasher, and it comes out clean every time. As a long-time Cascade-user, I can confidently say this is their best yet. I’m a cooking machine now that I’m totally confident the dishwasher will get the job done.”
With New & Improved Cascade Platinum Plus, dishwashing is as simple as scrape, load, and you’re done—no pre-rinsing or rewashing required. The brand is so confident in the new formula that it’s offering a money back guarantee so consumers can try the product risk-free.
New & Improved Cascade Platinum Plus is available for purchase at grocery and mass retailers nationwide, in a variety of sizes starting at $4.94 MSRP (pricing at the sole discretion of the retailer).
About Cascade
In 1953, Cascade® entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news .
*More dishwasher brands in North America recommend Cascade over any other automatic dishwashing detergent brand, recommendations as part of co-marketing agreements. |
**Based on research found in the Mintel study “Cooking In America/Meal Planning and Preparation – US – 2024” |
View source version on businesswire.com: https://www.businesswire.com/news/home/20250310626982/en/
For media inquiries, please contact: Casey Miller, caseym@mbooth.com
FAQ**
How does the New & Improved Cascade Platinum Plus marketed by Procter & Gamble Company PG address consumer concerns related to tough food residues and grease compared to previous products in the lineup?
What role does comedian Kenan Thompson play in Cascade's marketing strategy for the New & Improved Cascade Platinum Plus, and how might his celebrity status impact consumer perceptions?
Based on the Mintel study mentioned, how might the trend of Americans cooking more at home influence sales for Procter & Gamble Company PG’s Cascade brand in the upcoming quarters?
What measures does Procter & Gamble Company PG have in place to ensure that their product, New & Improved Cascade Platinum Plus, meets evolving consumer needs in the kitchen, especially with complex ingredients?
**MWN-AI FAQ is based on asking OpenAI questions about Procter & Gamble Company (NYSE: PG).
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