- Coupang has been amazingly successful in Korea, in almost all parts of its business.
- The problem with Coupang is that they are specialized in a very specific country, and Korea is very different from most countries.
- Coupang will undoubtably be successful in Korea, but growth into new markets will be slim, which drastically limits growth for Coupang.
- Korea has increasing density, tech-savvy citizens, and an extremely hard-working labor force, and there are very few countries in the world that have this same set of characteristics.
- Coupang thrives in a country with these characteristics, and without them Coupang will likely be less successful.
For further details see:
Coupang: Great Company, But Little Potential For International Growth