2023-06-15 09:19:04 ET
Deckers Outdoor Corporation ( NYSE: DECK ) said on Thursday it is launching the most extensive ad campaign for is HOKA business since it first became a billion dollar brand last year.
The global brand campaign for HOKA will span owned media, out-of-home, CTV, digital, and paid social running on Meta, Snapchat, and TikTok. The campaign will expanding on the brand's Fly Human Fly creative platform launched last year. The campaign will include a 60-second anthem film, co-directed by creative duo Ian Pons Jewell and Leigh Powis and featuring HOKA elite athletes Jan Frodeno and Adelle Tracy, exploring the concept of a 'murmuration' — the shape-shifting phenomenon that results when a large flock of birds flies together in intricately coordinated patterns. The global campaign is said to celebrate the limitless possibility of flight, by empowering all humans to experience joyful movement together.
Global HOKA revenue for fiscal year 2023 increased 58% ydar-over-year to $1.4B to mark fourth consecutive year HOKA has delivered revenue growth above 50%. Notably, Google search interest on the keyword 'HOKA" is at an all-time high.
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For further details see:
Deckers Outdoor to advertise red-hot HOKA brand globally