2023-06-20 14:49:49 ET
Domino's Pizza ( NYSE: DPZ ) unveiled a new technology on Tuesday that it says will make it easier to deliver to customers in hard to reach regions like parks, baseball fields and beaches that do not have a specific address.
The pizza chain said a new feature in the Domino's app called Domino's Pinpoint Delivery will allow customers to drop a pin on the map and get pizza delivered virtually anywhere.
Domino's Pizza ( DPZ ) is noted to be the first quick-service restaurant brand in the U.S. to deliver food to customers using the pin technology.
Domino's Pinpoint Delivery allows customers to track their order with Domino's Tracker, see their driver's GPS location, view an estimated time of arrival and receive text alerts about their delivery. Domino's ( DPZ ) will also alert customers when their delivery expert arrives at the pickup spot, at which time they can activate a visual signal on their phone, which will help the driver spot them.
During Domino's Pizza ( DPZ ) Q1 earnings call ( transcript ), execs discussed how marketing spending would be reduced slightly and investing in tech initiatives would increase.
Shares of Domino's Pizza ( DPZ ) were down 1.40% in afternoon trading on Tuesday.
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