Accenture (NYSE:ACN) is taking over independent New York ad agency Droga5. The consulting giant will add the creative firm to its marketing arm.
Accenture Droga5 TakeoverExpected to close in May 2019, the acquisition has been one year in the making.
Droga5 will become part of Accenture Interactive—Accenture’s digital agency. Its 500-strong team of employees will continue to work for the company but under the Accenture umbrella. Terms of the deal remain undisclosed.
Changing LandscapeThe ad industry has faced massive change in recent years with the landscape becoming more competitive. A ...
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