Africa may represent the next exciting growth opportunity for investors in general, and for industries such as e-commerce. Africa has a large, young population with rising disposable income and is experiencing rapid urbanization. It may be in the early stages of adopting new technologies such as smartphones and transitioning from an informal network of roadside markets to a more formal model of traditional retail outlets and e-commerce.
A recent study by Brookings highlights the potential that the African continent may present for e-commerce.
There are only a few public companies that may provide exposure to