FB stock is trading down on Tuesday after Facebook Inc (NASDAQ:FB) announced it was rebranding as FACEBOOK. Can capital letters save the toxic brand name?
The company, formerly known as Facebook, has drawn the exasperation, and laughs, of the social media sphere after it announced that it was changing its product branding in order to differentiate between the overall company and its various portfolio of apps. FACEBOOK will be the branding of the parent company, and that capitalized branding will feature on platforms such as Instagram and WhatsApp, while the original social media site Facebook will ...
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