Fossil (FOSL) was once a dominant market force in the apparel business, selling watches, fashion apparel and jewelry, but has faced a tough time along with other brick-and-mortar retailers as more and more of our shopping shifts online. The company's business model is further being challenged by the changing consumer spending habits of the younger generations who spend less on "stuff" and more on experiences, hindering the company's sales target markets. An influx of cheaper goods from around the world as delivery costs continue to decrease is only further straining the company's operations.