2024-03-25 06:07:00 ET
Few organizations have their pulse on what's happening in the technology world than global IT research and advisory company Gartner (NYSE: IT) . Its Magic Quadrant market research reports provide a great overview of where a specific technology industry is headed and who the main players are. To paraphrase an old TV commercial for E.F. Hutton: When Gartner talks, people listen.
But my focus here isn't really about Gartner; it's about Google parent Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) . Gartner predicts a 25% search traffic decline by 2026. Should you avoid Google stock like the plague?
My first reaction when I read Gartner's prediction was to rub my eyes and read it again. I thought that perhaps I misread the percentage and/or the year. But I hadn't. Gartner really is arguing that a massive decline in traditional search engine volume is on the way soon.
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Gartner Predicts a 25% Search Traffic Decline by 2026. Should Investors Avoid Google Stock Like the Plague?