2024-04-19 02:02:03 ET
Summary
- Google's data advantage in the generative AI space could help them overcome recent teething problems and maintain search leadership.
- The company has a number of avenues to drive growth, including YouTube ads, their subscription business, as well Google Cloud, which has an edge in machine learning, a market that is on the cusp of rapid growth.
- Google Shopping ads are Alphabet's effort to carve out a niche in the burgeoning eCommerce ad space and prospects are promising as their strategy leverages Google's USP and rides on an ongoing D2C trend.
- Their valuation looks slightly stretched based on conservative figures but not demanding considering tremendous long-term opportunities.
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Google Shopping Prospects Make It A Buy But Not Without Risks