2024-07-21 12:06:00 ET
Its durable cameras might be popular with folks taking action footage, but GoPro (NASDAQ: GPRO) hasn't been a great success as a stock. After a sustained period of excitement following its 2014 IPO, investors have largely shunned the company.
Might that change with a recent deal? The stock has been showing a few signs of life since management announced news of a distribution arrangement with one of the top conglomerates in the Asian tech sector.
In mid-July, GoPro announced that it had entered into a distribution partnership with SB C&S, a unit of sprawling Japanese tech conglomerate SoftBank Group (OTC: SFTBF) . SB C&S will distribute the full range of GoPro cameras and accessories throughout Japan. These will appear on shelves of SoftBank retail stores in addition to a pair of busy nationwide electronics retailers, Yodobashi and Yamada.
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GoPro Announces New Distribution Partnership With SoftBank C&S in Japan. Could This Help the Declining Stock?