2024-03-12 21:11:33 ET
Summary
- Guess? has repositioned itself towards affordable luxury and recovered margins under new management.
- The company has implemented cost-cutting measures and improved operational efficiencies.
- Guess? has potential for sustained profitability and its current stock price is considered fair, with limited organic growth prospects.
- At lower prices, it could become an opportunity.
Guess? ( GES ) is a global apparel retailer with operations in 100 countries and nearly $3 billion in revenues.
The company grew enormously in the early 2000s and until 2013. After that and until the pandemic, the company's operations were bad, losing market and margins. In 2019, the company's COO and President for the 2000s assumed the CEO role, and the company's co-founder became Chief Creative Officer....
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Guess: Luxury Strategy Paying Off, Stock Is A Buy At Lower Prices