If you want to buy a pair of pants from popular clothier Everlane, there are only two ways to do so -- direct from the company (through its popular website or one of its six physical locations) or at Nordstrom (NYSE: JWN).
Direct-to-consumer, or DTC, has become a critical retail trend and a challenge for many traditional retailers. But Nordstrom is facing this challenge head on by embracing the channel and creating partnerships to benefit from it.
Many companies have started to favor the direct-to-consumer approach, which is beneficial for several reasons: