Roblox (NYSE: RBLX) has experienced tremendous growth by offering a virtual space (also known as the "metaverse") for tweens to play games and hang out with other users. Consistent with its strategy to partner with brands to offer exclusive content to grow engagement, Roblox recently announced a new virtual hangout based on Netflix 's (NASDAQ: NFLX) hit series Stranger Things .
"Roblox is the new social hangout, much like the local mall back in the 1980s where teens came together," said Christina Wootton, Vice President of Brand Partnerships at Roblox. "The virtual Starcourt Mall is a similar setting reimagined within Roblox that opens up unique possibilities to engage and grow the show's global audience."
The latest Netflix-branded experience is an example of Roblox's growing clout as an entertainment platform. At 43 million daily active users and growing, brands are getting more interested in investing in the platform, which is a catalyst for long-term growth.
For further details see:
How "Stranger Things" Could Open Up a New World for Roblox