Johnson Outdoors (JOUT) manufactures and sells outdoor gear for camping, fishing, diving and watercraft recreation. They own several of the top brands in each respective industry. Recently, the stock has fallen significantly from over $100 to now near $55 per share. In this article, I examine whether Johnson Outdoors is a buy. I go over the brands and what I believe makes the company a great business, and then go over a multiples analysis.
Johnson Outdoors History
Johnson Outdoors started as a merger between Johnson Reels and Minn Kota Motors in 1970. Since