Prelude
Iconix Brand Group (ICON) is one of the world's largest licensing and brand-management companies, which owns household clothing names such as Umbro, Starter, Mossimo, Rocawear, Ocean Pacific, Joe Boxer, Charisma, Buffalo David Bitton, Lee Cooper, Material Girl, and Zoo York, among many others. Don't let the current market cap of 10 million dollars deceive you, this was once one of the most important branding companies in the world with a 2-billion-dollar market cap. Its portfolio has hardly changed since its days of glory. So what has changed? To summarize, lawsuits, management problems,