India, with a population of nearly 1.3 billion, is the second most populous country in the world (China is the largest by population) according to the CIA World Factbook. As such, it represents an attractive market for internet and ecommerce firms. Currently, India is the second largest online market in the world. Yet, only 30% of its population accessed the Internet in 2016 and online retail sales accounted for less than 3% of total retail sales. This presents a large, untapped market for ecommerce and internet companies in India.
Currently, the ecommerce industry is