2024-02-17 09:15:00 ET
Apple , Walt Disney , Starbucks , McDonald's , and Coca-Cola are probably some of the businesses that immediately come to mind when thinking about the world's most recognizable consumer-facing brands. These companies can credit their long histories of success to this key trait.
I don't think anyone would disagree that the global leader in footwear and apparel , Nike (NYSE: NKE) , belongs in that category. It has dominated its industry because of how well the brand resonates with consumers, particularly versus competitors.
However, this single attribute could also be a reason for caution. Let's take a closer look at Nike and see why.
For further details see:
Is This the Biggest Bear Case for Nike Stock?