The market has become increasingly wary of a softening economy and the potential for a recession. It's becoming a central talking point among executives in nearly every earnings call this quarter. Advertising, in particular, is bracing for a challenging environment, and companies have begun aggressively curbing their ad spending.
But not all advertising companies are created equal -- Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) could hold up surprisingly well in an ad spending drought. Here is why.
Companies understandably try to spend less money when times are tough, and advertising can be a way to tighten the belt. But few things in life are created equal, and not all forms of advertising will see the same degree of pullback.
For further details see:
It's Time For This FAANG Stock to Flex its Muscle