2024-07-02 04:03:43 ET
Summary
- Jumia is Africa's leading e-commerce platform, with $244 million in revenue and ~24 million active customers in 2023.
- The macroeconomics of Jumia's biggest market threatens its performance.
- Despite dominating the African e-commerce market, JMIA still has room for growth in terms of customer base and market expansion.
- The Company's financials show challenges, with high liabilities and macroeconomic issues affecting its performance, but it is taking steps in the right direction.
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Investment Thesis
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Jumia: Strong Stock Potential, Weakened By Macroeconomics