Candor – it's not always appreciated in a conversation. But, when a company's management is candid, direct, transparent with the investment community, it's refreshing and appreciated – even when the message isn't what one wants to hear.
The thing about a management team being candid is it can serve to build trust. It invokes a sense of honesty. Investors may then surmise if a company is being transparent about the facts, it is also being honest with its projections.
Kirkland's (KIRK) was candid, direct and transparent in its 2019 second quarter earnings call