Shortly after it left Wall Street analyst consensus expectations in the rearview mirror with a sizzling third-quarter earnings beat , Kohl's (NYSE: KSS) has gotten on investors' good side again with an announced partnership putting Sephora store-in-store outlets in 850 Kohl's locations over the next three years. According to the Associated Press, the first 200 Sephora shops will open inside Kohl's in the fall of 2021.
The Sephora outlets will replace Kohl's cosmetics areas. Sephora will be assigned floor space "prominently located at the front of the store," according to a Kohl's press release. The partnership is currently slated to last a decade. At the same time, Kohl's will also start selling Sephora products through its e-commerce site.
Image source: Sephora.
For further details see:
Kohl's and Sephora Shake Hands on a Big Store-in-Store Deal