2024-05-19 04:24:00 ET
My bologna has a first name, it's O-S-C-A-R...
We all recognize the famous Oscar Mayer jingle. But the brand has much more than bologna. It also has hot dogs, bacon, cold cuts, and its grab-and-go Scrambler breakfast bowls. The brand has changed hands several times in the last 40 years, ultimately coming under the Kraft Heinz (NASDAQ: KHC) umbrella when Kraft and Heinz merged in 2015.
Oscar Mayer may be about to change hands again. According to The Wall Street Journal , Kraft Heinz has hired financial professionals to see if there's any interest in buying the brand. If things go well, the company hopes to make between $3 billion and $5 billion by offloading Oscar Mayer.
For further details see:
Kraft Heinz Could Sell Oscar Mayer: What It Means for Investors