Marcelle Introduces Skincare Collection to Support Skin Through Menopause
MWN-AI** Summary
Marcelle, a renowned Canadian skincare brand with over 150 years of experience, has launched the Revival+ Vitality Menopause Collection, aimed specifically at addressing the skin changes that accompany menopause. Recognizing that menopause affects all Canadian women yet has been largely overlooked in the skincare sector, Marcelle co-created the collection alongside 400 menopausal women, grounding the formulations in real-life experiences and scientific principles.
The collection features two key products: the Revival+ Vitality Redensifying Day Cream and the Revival+ Vitality Redensifying Eye & Lip Cream. Both are formulated with dermatologist-recommended ingredients, including vitamin D, turmeric, squalane, hyaluronic acid, and urea, which target common concerns such as firmness, hydration, and the appearance of wrinkles and dark spots. Clinical results from a satisfaction test reveal significant improvements, including firmer skin in just three hours, a 55% reduction in wrinkles, and 48-hour hydration.
Marcelle's initiative not only highlights the physical transformations women experience during menopause but also seeks to raise awareness and foster open conversations around this critical life stage. Amanda Thebe, a menopause educator and Marcelle spokesperson, emphasizes that this collection aims to validate women's experiences and provide meaningful solutions that support their skin health.
The Revival+ Vitality Collection underscores Marcelle's commitment to clean and hypoallergenic skincare, with products that are made in Montreal and tested for sensitivity. Available now at leading Canadian retailers and online, the collection marks a significant step in advancing the dialogue surrounding menopause and women's health. Marcelle will further participate in the inaugural National Menopause Show in Toronto in October 2025 to deepen this important conversation.
MWN-AI** Analysis
Marcelle’s introduction of the Revival+ Vitality Menopause Collection presents a strategic opportunity for investors tapping into the burgeoning market of specialized skincare. With a significant portion of the population—100% of women in Canada—experiencing menopausal skin changes, and an increasing societal awareness of menopause conversations, the timing of this launch could not be better.
The collection leverages clinically proven ingredients to address common menopausal skin issues such as dryness, loss of elasticity, and the appearance of wrinkles and dark spots. By partnering with 400 menopausal women for product formulation, Marcelle showcases a user-centered approach that enhances credibility and aligns with consumer needs, potentially driving strong sales figures.
Investors should note that Marcelle’s commitment to hypoallergenic and clean formulations caters to a growing demand for transparency and safety in cosmetic products. The brand's incorporation of dermatologist-recommended ingredients aligns with consumer preferences for scientifically-backed skincare, which could bolster customer loyalty and brand equity.
Marcelle's participation in the upcoming National Menopause Show emphasizes its role as a category innovator, drawing increased attention to its products while fostering community dialogue around menopausal health. This event-centric approach is an effective marketing strategy that positions the brand as a thought leader in this niche but expanding segment.
Additionally, the revival of conversations surrounding menopause alongside the product launch can lead to increased visibility, capturing the interest of not only consumers but also potential partnerships and collaborations within the beauty and health sectors.
In summary, Marcelle’s new collection has the potential to generate robust sales growth and enhance market position, presenting a valuable investment opportunity in a growing sector of the beauty industry. Stakeholders should monitor the sales performance closely following this launch and consider potential ripple effects as societal perceptions regarding menopause continue to evolve.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Canada NewsWire
Formulated with clinically proven ingredients that target visible effects of hormonal skin changes
MONTREAL , Aug. 12, 2025 /CNW/ - Marcelle, a proudly Canadian and science-driven skincare brand trusted for more than 150 years, is unveiling its most ambitious innovation to date: the Revival+ Vitality Menopause Collection.
Formulated with science, compassion, and a nuanced understanding of hormonal skin changes, the collection is designed specifically to support women navigating the physical effects of menopause – a life stage experienced by 100% of Canadian women, and too often overlooked in the skincare industry.
Real Skin Changes with Real Solutions
Co-created with 400 menopausal women, and developed with dermatologist-recommended ingredients and tested for sensitive skin, Marcelle's two new targeted formulas meet the moment with purpose and proof:
- Revival+ Vitality Redensifying Day Cream: Densifying, firming, hydrating with vitamin D, turmeric, and squalane.
- Revival+ Vitality Redensifying Eye & Lip Cream: Redensifies and comforts dry, sensitive areas using hyaluronic acid, urea, and squalane.
Clinical results show:
- Firmer skin in just three hours *
- 55 per cent wrinkle reduction **
- 30 per cent reduction in dark spots **
- 27 per cent improved elasticity *
- 48-hour hydration ***
"We developed this line to reflect the visible, real-life changes women experience during menopause, and to reinforce that they deserve skincare that evolves with them," says Otilia Beschea , Director of Innovation, Groupe Marcelle Inc. "This is more than a product launch; it's Marcelle's commitment to standing with Canadian women at a time when visibility, representation, and support are more important than ever."
A New Chapter in Canadian Skincare
With menopause conversations finally gaining momentum across media, literature, and healthcare, Marcelle is stepping up as one of the first major Canadian brands to recognize this transition with specialized, science-first skincare.
As part of this commitment, Marcelle will join the National Menopause Show in Toronto this October 2025 – a first-of-its-kind event dedicated to education, community, and open dialogue. The brand will host a booth experience and present a live "Revive & Thrive" stage session, sharing insights on the impact of menopause on skin and ways to support skin health during this pivotal life stage.
Backed by Canadian research and made in Montreal , the Revival+ Vitality Collection continues Marcelle's commitment to clean, fragrance-free, hypoallergenic formulas that are always tested on sensitive skin.
"For too long, menopause has been shrouded in stigma, and that silence has left women without the support they deserve," says Amanda Thebe, menopause educator, bestselling author, and Marcelle spokesperson. "As someone who has worked with thousands of women navigating this transition, I know how impactful the physical and emotional shifts can be – especially when they're dismissed or misunderstood. I'm proud to partner with Marcelle on a collection that validates these experiences, and offers real, clinically grounded solutions for menopausal skin."
The Marcelle Revival+ Vitality Collection is available now nationwide and at www.marcelle.com . Visit the site to learn more or find the line at Shoppers Drug Mart and other leading Canadian retailers.
* Satisfaction test of the Revival+ Vitality Redensifying Day Cream and Redensifying Eye & Lip Cream by 290 women over 28 days.
** Satisfaction test of the Revival+ Vitality Redensifying Day Cream and Redensifying Eye & Lip Cream by 290 women over 28 days. Clinical study based on formula ingredients.
*** Clinical study conducted by Corneometry on 31 panelists.
About Marcelle
Based in Montreal , Marcelle has been caring for Canadian skin for more than 150 years. As Canada's most trusted advocate for skin health, Marcelle is committed to formulating gentle, effective, expert-backed skincare and makeup rooted in science, transparency, and safety. With a legacy built on innovation and trust, Marcelle empowers Canadians to feel confident in their skin every day. Learn more at www.marcelle.com .
About Groupe Marcelle Inc.
Groupe Marcelle Inc. is a Canadian company whose head office is located in Montreal, Quebec . Its more than 400 employees work in the research, development, production, and marketing of more than 1,600 Marcelle, Watier, Annabelle, and CW Beggs and Sons products distributed in more than 3,500 stores across Canada . For more information, please visit https://groupemarcelle.com/.
SOURCE Marcelle
FAQ**
How does Marcelle's new Revival+ Vitality Menopause Collection align with the evolving market trends in skincare, particularly for products targeting menopausal skin, and what potential share can Douglas Emmett Inc. DEI capture in this niche market?
Given the collaboration with 400 menopausal women, how does Marcelle plan to utilize this consumer feedback in future product development, and what role could Douglas Emmett Inc. DEI play in analyzing the results of their ongoing consumer research?
In light of the company's commitment to clean and hypoallergenic formulas, how does Marcelle differentiate its Revival+ Vitality Collection from competitors, and what investment opportunities might Douglas Emmett Inc. DEI explore as a result of this distinction?
With the National Menopause Show partnership, how does Marcelle aim to enhance brand visibility in the menopausal market, and what strategic recommendations can Douglas Emmett Inc. DEI provide to optimize their marketing efforts in this context?
**MWN-AI FAQ is based on asking OpenAI questions about Douglas Emmett Inc. (NYSE: DEI).
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