MCD stock is in the red today after the company pulled its “Sundae Bloody Sundae” ad campaign in Portugal and issued an apology for any offense caused.
McDonald’s Corporation (NYSE:MCD) had been running a promotional ad campaign in its Portuguese restaurants that inadvertently referred to Bloody Sunday, an event during the Northern Irish Troubles in which the British army massacred 14 unarmed protestors in the city of Derry on January 30, 1972. The Troubles refers to the conflict between Irish Republicans and the British Army, which took place over three decades from the late sixties up ...
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