Beyond Meat (NASDAQ: BYND) has done an excellent job elevating what used to be called the "veggie burger." The company has literally changed how consumers see plant-based meats, and it is working toward changing the definition of meat itself.
The company's executive chairman Seth Goldman wants grocery stores to shelve its products next to animal-based meats, focusing on the end result rather than the source. That once seemed improbable, but it's happening now, largely because Beyond Meat has delivered an animal-based burger patty that looks and smells (mostly) like its cow-based "cousin."
That effort bodes well for the long-term success of Beyond Meat. It could become a grocery store staple in the way that almond and soy milk now sit on grocery shelves next to dairy milk.