Quick Take
McDonald’s (MCD) announced it has agreed to acquire Apprente for an undisclosed amount.
Apprente provides voice-based platforms for multilingual conversational ordering.
MCD is acquiring Apprente both for its voice technologies as well as creating a core team as part of its Tech Labs initiative to attract talent and technologies in Silicon Valley and beyond.
Target Company
Mountain View, California-based Apprente was founded in 2017 to develop voice-based solutions for complex, multilingual, multi-accent and multi-item conversational ordering.
Management is headed by Co-Founder and CEO Itamar Arel, who is also an Advisor