2024-07-10 00:25:10 ET
Summary
- Nike faces challenges with slow innovation, rising competition, slower consumer demand, and sales in China.
- Financially, revenue growth is stagnant, with focus on direct-to-consumer business and improving margins.
- Despite challenges, I expect Nike to grow revenue above industry rates and improve margins, with a recommended buy rating.
Overview
Nike faces important challenges, such as a slow innovation cycle, rising competition, slower consumer demand, and slower sales in China....
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Nike Faces Challenges, But Long-Term Growth Potential Remains