Nike (NYSE: NKE) has made a decision that every manufacturer faces. It has decided to remove its products from Amazon (NASDAQ: AMZN) to focus on building out its own distribution channels.
This ends a pilot program that began in 2017 by which the sneaker company let the online giant sell some of its clothing and shoe lineup. In exchange for access to that limited assortment of products, Amazon promised to do a better job policing the sale of counterfeit Nike items.
Now, the deal has ended right after the sneaker and athletic apparel company named former eBay CEO John Donahoe as its next CEO. His experience in selling to consumers may have influenced this decision.