2023-03-21 04:03:37 ET
- On heels of successful launch of Jameson Orange into the flavored whiskey category last year, Pernod Ricard ( OTCPK:PRNDY ) has acquired a majority stake in Skrewball, the world’s first super-premium peanut butter flavored American whiskey.
- The move adds a complementary brand to Pernod Ricard’s comprehensive portfolio of iconic spirits and wine brands and a perfect opportunity to continue building on its longstanding consumer centric and premiumization strategy.
- Source: Press Release
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Pernod Ricard agrees to acquire a majority stake in Skrewball