(NewsDirect)
Freelancer.com (ASX:FLN), the world’s largest freelancing and crowdsourcing marketplaceby number of users and jobs posted, today published the fastestgrowing online jobs for 2023 based on data from more than 1 millionprojects posted to the platform.
The data reveals that jobs related to video contentcreation are in high demand. Videography ranked as the second fastestgrowing skill of 2023, with Video Production and Video Editing jobsalso growing significantly and placing in the top growing jobs. Othervideo-related jobs, such as YouTube Video Editing and TikTok, werealso amongst the top 25 fastest growing jobs on Freelancer.com for2023.
Fueling thisdemand is an increase of brands incorporating video in their marketingstrategies. According to Wyzowl ,video content marketing is an essential part of a majority (88%) ofmarketers strategies with most (85%) planning to increase spending onvideo in 2024.
Demand for skills in photography and photo editing was also adriver for new jobs. Adobe Lightroom projects saw the highestpercentage growth across the year, while Photography as a skill grewby 3,625 total jobs.
In terms of earning potential, freelancers in the United Statesare charging up to $300/hour for Photography skills, $200/hour for Videography and Video Editing, and $160/hour to create TikTok content.
Rank | FreelanceSkill | 2022 | 2023 | Change |
1 | Adobe Lightroom | 2,274 | 3,841 | 68.9% |
2 | Videography | 10,984 | 16,885 | 53.7% |
3 | User Interface / IA Design | 8,126 | 12,243 | 50.7% |
4 | Photography | 8,094 | 11,719 | 44.8% |
5 | AdministrativeSupport | 2,030 | 2,916 | 43.7% |
6 | Manufacturing Design | 1,184 | 1,652 | 39.5% |
7 | Fiction Writing | 1,002 | 1,364 | 36.1% |
8 | Video Production | 19,096 | 25,704 | 34.6% |
9 | Video Editing | 25,400 | 33,131 | 30.4% |
10 | market Research | 4,211 | 5,353 | 27.1% |
“Advances in generative AI are changing the waybusinesses are communicating and marketing themselves. A boom in videoand photography services is a clear indication that there’s a shifttowards visual, highly-produced content as opposed to reliance onlegacy forms of internet marketing, such as a reliance on blog postsand articles to generate traffic. We expect this trend to continue andare already seeing signs of video and marketing categories continuingto increase in 2024,” said Matt Barrie, Chief Executive atFreelancer.com.
One example of how businesses are shifting towards video andmoving away from written content is evident when looking at thedecreasing skills of 2023. Blog writing ranked as 13th in the topfalling jobs on Freelancer.com ,decreasing by 66% from 4,872 to 1,648 jobs posted in 2023. While somemay speculate that the introduction of generative AI tools isimpacting writing, blog writing was the only writing skill present inthe falling jobs. In fact, other forms of writing such as FictionWriting (up 36.1%), Creative Writing (up 18.8%) and Microsoft Word (up16.8%) were both amongst the fastest growing jobs of the year.
“AI can’t replacecreativity, yet. Although this may emerge with model scale. We saidthis in the middle of the year when we saw creative writing jobsincrease in Q2 2023 and the sentiment remains the same in 2024. Whatwe are seeing is that our freelancers are moving up the stack.They’re evolving from just blog writers to editors. Moving from justillustrators to directors. Ultimately, AI is elevating our talent andimproving efficiency and productivity in the process,” addedBarrie.
TopFreelance Jobs
The most popular job in 2023 was graphic design, with more thana quarter million projects requiring the skill. Graphic design hasalways historically been the number one job type on Freelancer.com for overa decade. Jobs related to graphic design are also the best way for newfreelancers to break into freelancing, as there is an abundance ofprojects offering Website Design, Logo Design, Icon Design, and otherforms of graphic design available.
Rank | Freelance Skill | Total Jobs in 2023 |
1 | Graphic Design | 259,476 |
2 | Photoshop | 164,970 |
3 | PHP | 164,359 |
4 | WebsiteDesign | 144,780 |
5 | LogoDesign | 140,994 |
Best Paid Skills Per Hour on Freelancer.com in2023
Marketing, photography and video related jobs took out the topspots for the best paid skills per hour on the platform for 2023.These skills being paid the most is consistent with these categoriesalso being the most in-demand for the year
Rank | Skill | USD/Hour |
1 | Branding | $ 74 |
2 | Marketing Strategy | $ 68 |
3 | Photo Retouching | $ 64 |
4 | Voice Over | $ 61 |
5 | Explainer Videos | $ 61 |
Best Paid Jobs perProject on Freelancer.com in 2023
As for jobs paid per project, internetmarketing takes out the top spot, followed by website design, graphicdesign, data entry and video services.
Rank | Skill | USD/Project |
1 | Internet Marketing | $ 1,738 |
2 | Website Design | $ 1,271 |
3 | Graphic Design | $ 968 |
4 | Data Entry | $ 828 |
5 | Video Services | $ 760 |
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Freelancer Fast 50
Freelancer Fast 50 TheFreelancer Fast 50 index is the world’s largest forward indicator oftrends in online jobs related to industries, technologies, products,and companies. The data is based on 1,122,000 jobs posted to theFreelancer platform between 1 January to 31 December 2023.
2023 Growing Skills
Rank | FreelanceSkill | 2022 | 2023 | Change |
1 | Adobe Lightroom | 2,274 | 3,841 | 68.9% |
2 | Videography | 10,984 | 16,885 | 53.7% |
3 | User Interface / IA Design | 8,126 | 12,243 | 50.7% |
4 | Photography | 8,094 | 11,719 | 44.8% |
5 | AdministrativeSupport | 2,030 | 2,916 | 43.7% |
6 | Manufacturing Design | 1,184 | 1,652 | 39.5% |
7 | Fiction Writing | 1,002 | 1,364 | 36.1% |
8 | Video Production | 19,096 | 25,704 | 34.6% |
9 | Video Editing | 25,400 | 33,131 | 30.4% |
10 | Market Research | 4,211 | 5,353 | 27.1% |
11 | T-Shirt Design | 6,303 | 7,982 | 26.6% |
12 | Canva | 2,068 | 2,554 | 23.5% |
13 | WordPress Plugin | 1,023 | 1,263 | 23.5% |
14 | Search Engine Marketing | 7,842 | 9,675 | 23.4% |
15 | YouTube Video Editing | 1,808 | 2,208 | 22.1% |
16 | Corporate Identity | 11,823 | 14,321 | 21.1% |
17 | Poster Design | 3,012 | 3,625 | 20.3% |
18 | Motion Graphics | 1,319 | 1,586 | 20.2% |
19 | Icon Design | 3,354 | 4,003 | 19.4% |
20 | Creative Writing | 9,415 | 11,182 | 18.8% |
21 | Sales | 10,813 | 12,775 | 18.1% |
22 | Drawing Artist | 1,279 | 1,507 | 17.8% |
23 | Local Job | 8,983 | 10,582 | 17.8% |
24 | Microsoft Word | 14,751 | 17,235 | 16.8% |
25 | TikTok | 1,329 | 1,537 | 15.7% |
2023 FallingSkills
Rank | FreelanceSkill | 2022 | 2023 | Change |
1 | Non-fungible Tokens (NFT) | 5,443 | 709 | -87.0% |
2 | Binance Smart Chain | 1,057 | 233 | -78.0% |
3 | Smart Contracts | 4,687 | 1,106 | -76.4% |
4 | Solidity | 4,498 | 1,141 | -74.6% |
5 | Swedish Translator | 1,004 | 260 | -74.1% |
6 | 4,269 | 1,130 | -73.5% | |
7 | 2,641 | 740 | -72.0% | |
8 | Blockchain | 12,297 | 3,485 | -71.7% |
9 | Web3.js | 2,301 | 722 | -68.6% |
10 | Academic Research | 2,118 | 710 | -66.5% |
11 | Blog Install | 1,261 | 423 | -66.5% |
12 | 2D Animation Explainer Video | 1,536 | 516 | -66.4% |
13 | Blog Writing | 4,872 | 1,648 | -66.2% |
14 | Vectorization | 1,070 | 365 | -65.9% |
15 | Discord | 1,216 | 421 | -65.4% |
16 | Adobe XD | 1,751 | 676 | -61.4% |
17 | Biology | 1,201 | 475 | -60.5% |
18 | 3D Model Maker | 1,266 | 501 | -60.4% |
19 | Animated Video Development | 1,353 | 539 | -60.2% |
20 | Computer Science | 1,936 | 778 | -59.8% |
21 | Cryptography | 1,027 | 417 | -59.4% |
22 | .NET Core | 2,021 | 830 | -58.9% |
23 | Academic Writing | 7,235 | 3,036 | -58.0% |
24 | 3,878 | 1,634 | -57.9% | |
25 | CSS3 | 2,702 | 1,148 | -57.5% |
AboutFreelancer
Twelve-time Webby award-winning Freelancer.com isthe world’s largest freelancing and crowdsourcing marketplace bytotal number of users and projects posted. More than 71 millionregistered users have posted over 23 million projects and contests todate in over 2,000 areas as diverse as website development, logodesign, marketing, copywriting, aerospace engineering andmanufacturing. Freelancer also owns Escrow.com, the leading providerof secure online payments and online transaction management, andLoadshift, an Australian enterprise freight marketplace. FreelancerLimited is listed on the Australian Securities Exchange under theticker ASX:FLN and is quoted on OTCQX Best Market under the tickerFLNCF.
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