2023-04-26 08:01:03 ET
- PopReach ( OTCQX:POPRF ) has acquired 100% of the membership interests of OpenMoves, a B2B and B2C performance and growth marketing company headquartered in New York.
- Total aggregate purchase price of ~$7.5M, with the total consideration consisting of a combination of cash, debt and stock.
- "OpenMoves has built a great business around key core categories of performance marketing that are highly complementary to our other businesses. This is an important segment of adtech that I expect to be more resilient in a challenging economy as brands and advertisers look for a more direct link to ROI on their marketing spend. The opportunity to add a growing, founder-led organization in this area and to help them scale their business is a win-win for both our organizations." commented Jon Walsh, CEO of PopReach. "
For further details see:
PopReach acquires OpenMoves for $7.5M