Elevator Pitch
Philippines-listed Puregold Price Club, Inc. (OTCPK:PGCMF) (OTC:PRGLY) [PGOLD:PM] or PGOLD, is the second largest retailer in the Philippines after SM Retail, the retail arm of conglomerate SM Investments Corporation (OTCPK:SMIVY) [SM:PM]. I will be referring to the company as "PGOLD" and the brand for the hypermarkets & supermarkets retail format as "Puregold" for the purpose of this article. PGOLD operates via two main retail formats. The Puregold-branded hypermarkets & supermarkets target low-to-middle income consumers and re-sellers (local mom and pop or "sari-sari" stores); while S&R-branded warehouse