- RLX Technology relied on flexible strategies while boosting its revenues dramatically in the last three years. Most of its revenue was from the sales of smoke cartridges.
- Some external factors – such as low penetration rates and shifting tastes of smoking populations – also benefited RLX Technology.
- Different from other competitors, the e-vapor firm focused on diversifying its products and increasing R&D expenses.
- Nevertheless, government prohibitions on the e-cigarette industry restricted RLX Technology's growth to some extent.
For further details see:
RLX Technology: Seizing Opportunities To Grow Within Three Years