Secoo: The Leading Luxury Retailer In China
Secoo (SECO) is a leading online retailer in China, focusing on upscale products and services, selling clothing, footwear, jewelry, watches, bags and accessories, and even luxury cars and art pieces.
Secoo has adopted an online-to-offline (O2O) model. Its integrated platform consists of the online platform (website and mobile app) and offline experiential centers. The online platform allows consumers to conveniently select products, place orders, and complete the payment process, while the offline experience centers serve as a complementary channel that provides high-quality consumer and membership services