Introduction
ServiceNow has been the chief beneficiary of one of the hottest growth markets the tech market has ever seen, the fast-growing IT Service Management ("ITSM") industry. ITSM is a critical function for all organizations that possess information technology assets. The term refers to the set of Information Technology [IT] services offered to internal or external customers, including:
- Problem and incident management (ticketing, work assignment, and solution tracking)
- Asset management (lifecycle management of physical devices and add-ons)
- License management (tracking and management of licenses and requirements)
While ITSM is a hot industry now, it was