Quick Take
SurveyMonkey (SVMK) announced it has agreed to acquire Usabilla for about $80 million.
Usabilla provides websites and apps with Voice of the Customer technology.
SVMK aims to build out its customer experience offerings with the deal.
The firm posted an enormous loss in 2018 and management needs to show a credible path to profitability before there is a positive catalyst to the stock.
Target Company
Amsterdam, Netherlands-based Usabilla was founded in 2009 to provide organizations with website, app, and email enhancement suggestions through software that collects real-time digital feedback from users.