Taobao Live saw its popularity surge during the initial months of the pandemic, and the growth of the platform still remains strong, contributing to Alibaba's (BABA) overall growth. Alibaba's China commerce retail segment saw 21% combined YoY growth from its two sub-segments, commission and customer management, of which Taobao and therefore Taobao Live fall under. As the China commerce retail segment growth looks poised to continue among tailwinds to e-commerce, Taobao Live remains in focus as a longer-term driver of GMV as it builds upon earlier successes.
Although Alibaba is a conglomerate with