The journey of the legendary American motorcycle maker Harley-Davidson (HOG) has hit a rough patch in India. The company has failed to push the sales in the world's largest motorcycle market, and it is becoming increasingly clear that the company will not be able to achieve its targets if it continues to tread on the same path. The sales numbers are falling, and therefore, the company needs to reinvent itself in the eyes of the Indian customers in order to be successful.
Source: Harley-Davidson
Harley-Davidson ventured into India to compensate for the shrinking