PR Newswire
BRAND GIVES SURPLUS MATERIALS A NEW BEGINNING WITH FRESH TAKES ON ICONIC SILHOUETTES
SANTA BARBARA, Calif. , Feb. 1, 2024 /PRNewswire/ -- Southern California -based global lifestyle brand UGG ® (a division of Deckers Brands [NYSE: DECK]) unveils ReImagined by UGG ™ , an offering crafted with preferred materials. Using leftover leathers and suedes, the collection creates new takes on iconic UGG ® silhouettes like the Tasman and Classic Ultra Mini.
Serving as a direct response to surplus from the last few seasons, this offering utilizes excess fabrics that were ordered but never used for in-line products due to order cancellation or other product-related reasons. Rather than using the scraps for samples or pullover, UGG ® is repurposing or reimagining them to bring a new product to life for consumers. While this offering acts as the first iteration of ReImagined by UGG ™ , future collections will vary depending on multiple factors, including the amount of surplus materials available.
- Classic Ultra Mini ReImagined, $150 + Tasman ReImagined, $110 – The Classic Ultra Mini ReImagined and Tasman ReImagined are now thoughtfully reimagined with carefully selected surplus suede and sheepskin from other styles by UGG ® . When designing and building boots, sometimes there is extra material that does not get used. UGG ® thought to create a new take on styles consumers already love with that material. This is reimagined UGG magic. On the outside, there is beautiful texture in an of-the-now patchwork design. On the inside, find unbelievably soft UGGplush ™ crafted from repurposed wool and TENCEL ™ Lyocell woven into a recycled polyester backing. Both styles are built on a sugarcane EVA outsole that is cushy and supportive and made from rapidly renewable, rainwater-nourished sugarcane. The suede and sheepskin are sourced from Leather Working Group-certified tanneries – which means they comply with best practices and positive social and environmental change for responsible leather production.
ReImagined by UGG ™ is available now for purchase at UGG.com , UGG ® stores, and select wholesale retailers nationwide.
About UGG ®
Founded in 1978 by an Australian surfer on the coast of California , UGG ® is a global lifestyle brand renowned for its iconic Classic Boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG ® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. UGG ® is an environmentally and socially conscious brand which strives to be socially just, economically inclusive, and environmentally restorative. Delivering more than $1.5 billion in annual sales, UGG ® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York , San Francisco , Los Angeles , Paris , London , Tokyo , Shanghai , and Beijing . For more information, please visit www.ugg.com @ugg .
Press Contact:
UGG ®
Sarajane McQuaid
Associate PR Manager
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com
Karla Otto New York
Erica Morelli
Senior Director
erica.morelli@karlaotto.com
HIGH-RES CONTENT
Campaign + product photography content credit: UGG ®
SOURCE UGG