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McapMediaWire --Ultrack Systems Inc. (OTC: MJLB ), a totalfleet-management GPS tracking and monitoring solution provider, ispleased to announce that Ultrack has entered into a formal contractualagreement with Supreme Products to both acquire and market their"Pet Tracker" product which is a wearable GPS device for pets.Notably, Carl Lamonte from Supreme Products will join Ultrack as anOfficer of Brand Development Officer
Earlier this year Ultrack noted in a release thatthe Company is actively seeking joint-venture relationships and/oracquisitions within recession proof sectors. Today's announcementis the initial fulfillment of that goal with more planned to come.With years of experience, resources, and relationships within the GPSindustry, it makes sense for Ultrack to expand to the developingvertical market of pet tracking hardware and software.
Currently, the globalpet market is worth roughly $261 billion with the sub "petcare" market coming in at around $79 billion as of 2021. Currentforecasters project that the U.S. pet market alone is projected togrow to $325 billion by 2028 with a projected sustained growth of petownership up to 14% by 2030. (Source: https://www.hepper.com/pet-industry-statistics-us / )
Ultrack CEO MichaelMarsbergen commented: “Pets are big business and Millennials and GenZ are leading the way for the foreseeable future. We believe that petownership and pet care is a recession-proof industry because peopleare simply not going to give up the things that they truly love, nomatter how hard the economy gets hit. I'm delighted that Mr. CarlLamonte will be joining Ultrack and helping the Company to establishsure footing as a new face and voice for our “Pet Tracker”product."
Some of the ways the Company intends to provide a superiordevice include potential features like:
1. Health monitoring: Monitor a pet'shealth by tracking their activity levels, heart rate, and otherbiometric data. This information could be shared with veterinarians orpet owners to identify potential health problems early on.
2. Behaviormodification: Modify a pet's behavior by providing real-timefeedback on their location and activity level. For example, a devicecould be set up to alert a pet owner if their dog has strayed too farfrom home, or if their cat is spending too much time in a certainarea.
3.Predictive analytics: Collect data on a pet's behavior and usemachine learning algorithms to predict future behavior. This couldhelp pet owners anticipate potential problems and take preventiveaction.
4. Socialmedia integration: Integration with social media platforms, allowingpet owners to share their pet's location and activity level withfriends and family. This could create a community of pet owners whoshare information and support each other.
5. Virtual fences: Create virtual fencesaround a pet's home or yard, alerting the pet owner if their petstrays beyond a certain boundary. This could be especially useful forpet owners who live in areas with high levels of traffic or otherhazards.
Ultrackand Supreme Products are planning a full-orbed marketing plan throughmultiple strategies including:
As technology and AI evolves, the Company will seekfor new ways to add more benefits to its line of pet care products.Investors can anticipate updates moving forward regarding details ofthe development and deployment of the new "Pet Tracker"product.
Furthermore, the details of the contract with Supreme Productsinvolves a marketing partnership to bring appropriate exposure to thenew Pet Tracker product. These initiatives include but are not limitedto:
1. Socialmedia advertising: Social media platforms such as Facebook andInstagram offer targeted advertising options that allow businesses toreach pet owners directly, especially young pet owners.
2. Influencermarketing: Partnering with influencers in the pet industry can be aneffective way to reach a wider audience.
3. Pet store partnerships: Starting with petstores in Canada and established relationship, the Company believesthis strategy will be well-received and well-rewarded.
4. Trade shows andevents: The Company is looking ahead to three of the largest NorthAmerican pet-focused trade shows in which to have a meaningfulpresence.
TheCompany invites current and future shareholders to check backregularly at our website http://ultrack.ca , Facebook page: and Twitter page:
About MJLB :Located in Concord, Ontario, Ultrack Systems Inc., ( www.ultrack.ca ) is a publiclytraded company listed on the OTCMARKETS under the MJLB trading symbol.Ultrack Systems Inc., is a provider of GPS tracking solutions. Wedevelop, implement, and distribute electronic monitoring and trackingsystems for companies in leasing, transportation, construction,disposal, and many other services driven industries. Our platformincludes live tracking, reports, and alerts on a web-based platform.Our mission is to provide the best fleet tracking, reporting systemsand our commitment to service. The Company plans to launch a new ELDproduct in 2023 in partnership with major corporations that will takethe trucking industry by storm.
Safe Harbor Statement: This Press Release maycontain certain forward-looking statements within the meaning of thePrivate Securities Litigation Reform Act of 1995. The Company hastried, whenever possible, to identify these forward-looking statementsusing words such as "anticipates," "believes,""estimates," "expects," "plans,""intends," "potential" and similar expressions. Thesestatements reflect the Company's current beliefs and are basedupon information currently available to it. Accordingly, suchforward-looking statements involve known and unknown risks,uncertainties and other factors which could cause the Company'sactual results, performance or achievements to differ materially fromthose expressed in or implied by such statements. The Companyundertakes no obligation to update or advise in the event of anychange, addition or alteration to the information catered in thisPress Release, including such forward-looking statements.
Michael StephenMarsbergen
Ultrack Sytems Inc.
+1 800-893-9506
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