Thank you to fellow contributor Prasanna Rajagopal for the idea that inspired this article.
What is Nuuly?
A few days ago, I wrote an article discussing why Nuuly might be a failure for Urban Outfitters. However, after carefully analyzing the service I have noticed the potential of the overall service. Therefore, I have created a model for the Nuuly service that can estimate the profitability and traction of Nuuly.
Nuuly is Urban Outfitters' (NYSE: URBN) new subscription service that allows consumers to rent 6 items from a curated supply of clothing. The monthly subscription