Alliance Data Systems Corp. (NYSE:ADS) traded today at a new 52-week low of $113.75. Approximately 222,000 shares have changed hands today, as compared to an average 30-day volume of 481,000 shares.
Alliance Data Systems Corporation provides data-driven marketing and loyalty solutions worldwide. It operates through three segments: LoyaltyOne, Epsilon, and Card Services. The company offers a portfolio of integrated outsourced marketing solutions, including customer loyalty programs, database marketing services, end-to-end marketing services, analytics and creative services, direct marketing services, and private label and co-brand retail credit card programs. It also focuses on facilitating and managing interactions between its clients and their customers through various consumer marketing channels, including in-store, online, email, social media, mobile, direct mail, and telephone.
Alliance Data Systems Corp. has overhead space with shares priced $115.53, or 55.9% below the average consensus analyst price target of $262.23. Alliance Data Systems Corp. shares should first meet resistance at the 50-day moving average (MA) of $128.08 and find additional resistance at the 200-day MA of $151.39.
In the past 52 weeks, Alliance Data Systems Corp. share prices are bracketed by a current low of $113.75 and a high of $217.80 and is now at $115.53. In the last five trading sessions, the 50-day moving average (MA) has fallen 1.3% while the 200-day MA has slid 0.4%.
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