Shares of Ford Motor Company (NYSE: F) were moving higher on Friday on growing signs of high demand for and consumer excitement about the company's upcoming F-150 Lightning electric pickup truck.
As of 1 p.m. EDT, Ford's shares were up about 6.2% from Thursday's closing price.
You probably know that Ford on Wednesday took the wraps off of the F-150 Lightning, the much-anticipated, battery-electric version of its huge-selling F-150 pickup truck. Aside from a few disgruntled Tesla (NASDAQ: TSLA) fans, the reception for the truck has been strongly positive thanks to its long list of features, competitive range (up to 300 miles), and surprisingly low starting price (just under $40,000 before government incentives).
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Why Ford Motor Company Stock Is Charging Higher Today