In my articles, I am writing about companies from the region of Central and Eastern Europe with future investment potential and interesting value proposition. This analysis is about largest low-cost airline in Central and Eastern Europe, Wizz Air (WIZZ LN), which in due time is about to take off.
Investment thesis
Running a low-cost airline is essentially a commodity type business, in that sense that service you are providing is no different than service provided by your competitors. In this environment, the customer loyalty in very low and only determinant factor is low fare, which