Live TV streaming services aren't any different from cable and satellite television providers, in that they're at the mercy of their content providers. To that end, Alphabet 's (NASDAQ: GOOG) (NASDAQ: GOOGL) YouTube TV is making waves this week by going public with its spat with Comcast 's (NASDAQ: CMCSA) NBCUniversal arm. Comcast is also speaking out.
Carriage rights end on Thursday for the NBCUniversal broadcasting networks and cable channels available on YouTube's cloud-based platform, and the two sides apparently aren't close to working out an extension. YouTube TV stands to lose a lot of content if the parties go their separate ways, but viewers won't end up empty-handed. In a brilliant move, Alphabet's YouTube TV is promising to cut its monthly rate from $64.99 to $54.99 while the NBCUniversal offerings remain off its platform. A cut is rarely a good look for the company that's slashing prices, but this move sends a message to Comcast's NBCUniversal that it probably isn't ready to hear.
Image source: Getty Images.
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YouTube TV Goes Peacock Hunting