Criteo Joins OpenAI Advertising Pilot in ChatGPT
MWN-AI** Summary
Criteo, a prominent player in the digital advertising space and listed on NASDAQ as CRTO, has recently announced its collaboration with OpenAI for an innovative advertising pilot within ChatGPT’s Free and Go versions in the United States. As the first advertising technology partner in this endeavor, Criteo aims to enhance the advertising landscape by integrating its platform with OpenAI’s cutting-edge AI capabilities.
Michael Komasinski, CEO of Criteo, emphasized the significance of this partnership, describing it as a crucial step toward optimizing advertising experiences rooted in user trust and relevance. Criteo's aggregated insights reveal that users directed from Large Language Model (LLM) platforms, like ChatGPT, convert at 1.5 times the rate of traditional referral channels, highlighting the potential of AI in high-intent consumer interaction. This partnership allows brands to engage with customers authentically and effectively through conversational AI, offering them a unique opportunity to generate demand for retail and brand destinations.
Criteo currently manages over $4 billion in annual media spend, supporting a vast network of 17,000 advertisers worldwide. The company employs AI-driven decision-making technologies, delivering tailored advertisements across various categories and platforms, including emerging conversational environments. The pilot program is set to begin rollout in the upcoming weeks, indicating a promising shift in how brands leverage AI in their marketing strategies.
This collaboration marks a transformative phase in digital advertising, aligning Criteo’s capabilities with the growing trend of conversational discovery and the evolving landscape of consumer engagement. Through this innovative approach, Criteo aims to drive significant performance and growth for its clients in an increasingly dynamic market.
MWN-AI** Analysis
Criteo's recent announcement to join OpenAI's advertising pilot in ChatGPT represents a significant stride for both the company and the digital advertising landscape. Given Criteo's established role as a leader in AI-driven advertising solutions, this integration allows brands to harness the capabilities of conversational AI to enhance user engagement and conversion rates. Insights suggest that users referred via LLM platforms like ChatGPT convert at 1.5 times the rate of other referral channels, highlighting the high intent of users engaging with these platforms.
From a market perspective, this move positions Criteo to capitalize on the growing trend towards personalized, data-driven advertising. As the pilot begins rolling out, it's essential for investors to monitor Criteo’s performance closely. The integration may not only boost Criteo's existing revenue streams but could also provide valuable insights into emerging consumer behaviors and preferences in AI environments.
However, potential investors should remain mindful of the inherent risks outlined by Criteo. Challenges such as fluctuating market conditions, competition, data privacy regulations, and economic factors like inflation could impact the company's operational results and market position. Thus, it’s prudent to analyze Criteo's quarterly performance reports and any updates regarding user engagement metrics from the ChatGPT pilot.
In conclusion, while Criteo's integration into OpenAI's pilot signifies a promising opportunity for growth, a careful assessment of both the potential rewards and associated risks is necessary. Investors seeking exposure to the digital advertising sector might consider a cautious approach, leveraging any dips in stock price to gain entry, while staying informed on Criteo's progress in this innovative advertising space.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
The integration enables brands to leverage Criteo's digital advertising platform as part of OpenAI's ad pilot
NEW YORK, March 2, 2026 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the global platform connecting the commerce ecosystem, today announced it is the first advertising technology partner integrating with OpenAI's advertising pilot in ChatGPT Free and Go versions in the United States.
"This integration with OpenAI represents an exciting step forward in advancing advertising in an emerging AI experience," said Michael Komasinski, Chief Executive Officer of Criteo. "Through this pilot, we are helping shape how advertising can support discovery and consideration within Large Language Model (LLM) platforms, grounded in experiences that are additive, relevant, and built on user trust."
Aggregated insights observed across Criteo's U.S. clients show that users referred from LLM platforms like ChatGPT convert at approximately one and half times1 the rate of other referral channels, reinforcing the high-intent nature of these AI experiences. As conversational discovery grows, this pilot represents an opportunity to thoughtfully evaluate how brands can participate in advertising within ChatGPT while also driving incremental demand back to retailer and brand destinations.
Criteo activates more than $4 billion in annual media spend and works with 17,000 advertisers globally, connecting brands, retailers, and publishers through commerce intelligence and AI-driven decisioning technology to drive cross-channel outcomes. This unique combination enables Criteo to support commerce-focused advertising across a wide range of categories and environments, including emerging discovery surfaces like conversational AI.
The integration will begin rolling out in the coming weeks as part of the ongoing advertising pilot in ChatGPT.
To learn more about Criteo's vision for the future of agentic commerce, click here.
1 Observed on a sample of 500 Criteo retailers in the U.S., February 2026.
Contacts
Criteo Public Relations
Jessica Meyers, j.meyers@criteo.com
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
About Criteo
Criteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth. For more information, please visit criteo.com.
Forward Looking Statements Disclosure
This press release contains forward-looking statements, including our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, disruption of current plans and operations by our planned transfer of the company's legal domicile from France to Luxembourg via a cross-border conversion (the "Conversion"), failure to satisfy any of the conditions to and complete the Conversion, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions or strategic transactions, including the Conversion, materialize as expected, uncertainty regarding international operations and expansion, including related to changes in a specific country's or region's political or economic conditions (such as changes in or new tariffs), the impact of competition or client in-housing, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, client flexibility to increase or decrease spend, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results, changes in general political, economic and competitive conditions and specific market conditions; adverse changes to the marketing industry, changes in applicable laws or accounting practices, and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 26, 2026, subsequent Quarterly Reports on Form 10-Q, and in the proxy statement/prospectus filed with the SEC under Rule 424(b)(3) on January 22, 2026 in connection with the Conversion, as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and fluctuating interest rates in the U.S. have impacted and may continue to impact Criteo's business, financial condition, cash flow and results of operations. Accordingly, a forward-looking statement is neither a prediction nor a guarantee of future events or circumstances and those future events or circumstances may not occur. You should not place undue reliance on the forward-looking statements, which speak only as of the date of this release.
Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.
SOURCE Criteo
FAQ**
How does Criteo S.A. CRTO plan to leverage its digital advertising platform within OpenAI's pilot to enhance user engagement and brand discovery in ChatGPT?
What metrics will Criteo S.A. CRTO use to evaluate the success of the advertising pilot in terms of conversion rates compared to traditional channels?
Can Criteo S.A. CRTO provide insights into the expected impact of macroeconomic factors on its advertising strategy within the OpenAI ecosystem?
What competitive advantages does Criteo S.A. CRTO anticipate gaining by being the first advertising technology partner in OpenAI's ChatGPT pilot?
**MWN-AI FAQ is based on asking OpenAI questions about Criteo S.A. (NASDAQ: CRTO).
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