Elsa Hosk & Rina Sawayama Celebrate Signature Feel of UGG With New Spring Styles
MWN-AI** Summary
UGG®, the renowned Southern California lifestyle brand under Deckers Brands, has unveiled its Spring 2026 Golden Collection, showcasing a fresh take on its iconic Classic styles. This new line features sandals and clogs that embody the brand’s signature comfort while reimagining warm-weather fashion. The campaign stars model Elsa Hosk and musician Rina Sawayama, who demonstrate how the beloved Classic Boot transforms into vibrant spring offerings without sacrificing the essence of UGG’s cozy feel.
The collection includes standout pieces such as the GoldenGlow Embossed, which presents an embossed crocodile print and boasts a lightweight, eco-friendly design made from 100% recycled materials. Other highlights include the GoldenGaze Embossed Ankle Wrap with a slimmer silhouette, and styles like the Goldenstar Gleam featuring smooth suede and adjustable straps. Notably, the Goldenstar Wildwood merges utility with playfulness, featuring decorative bungees on lightweight CORDURA® fabric.
Available now on UGG.com and at select retailers, the collection promotes the idea of comfort and style throughout the year. Beginning with the Classic Ultra Mini in the signature Chestnut hue, UGG aims to adapt its timeless designs to modern tastes, all while ensuring the luxury of premium materials.
Hosk, known for her Scandinavian minimalism and significant presence in the fashion industry, and Sawayama, recognized for her genre-defying music and acting roles, embody the collection's spirit and commitment to craftsmanship. By centering their campaign around juxtaposition in styling, UGG not only features their heritage but also embraces contemporary fashion sensibilities to offer consumers a robust choice for both comfort and style during sunny days.
MWN-AI** Analysis
The launch of the Spring 2026 Golden Collection by UGG®, featuring models Elsa Hosk and Rina Sawayama, marks a critical expansion in the brand's product lines and showcases innovative styles that could significantly impact Deckers Brands (NYSE: DECK). The collection's emphasis on sustainability, seen through the use of 100% recycled materials, aligns with growing consumer demand for environmentally responsible products. This could position UGG favorably within a marketplace increasingly sensitive to sustainability issues.
The introduction of new silhouettes, like sandals and clogs, diversifies UGG's offerings, contributing to its strategy to maintain relevance beyond traditional seasons. With outdoor footwear gaining traction due to shifting fashion trends towards comfort and utility, this collection could tap into a broader consumer base looking for both functionality and style.
From a financial perspective, investors should note that UGG's innovative approach is likely to enhance its competitive advantage. The successful integration of street style with traditional cozy aesthetics may boost brand loyalty, particularly among younger consumers drawn to influencers like Hosk and Sawayama, who possess strong followings in both the fashion and music industries. Their visibility could result in increased sales, particularly with the strategic use of digital marketing and social media campaigns.
Furthermore, UGG's reported sales exceeding $2 billion reflects a robust brand position. Stakeholders should monitor the market's response to this collection closely; successful sales could lead to upward momentum in Deckers’ stock price. Overall, the Spring Golden Collection represents not just a seasonal launch but a strategic move that reinforces UGG's commitment to innovation, sustainability, and consumer engagement, potentially offering a lucrative upward trajectory for investors.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Same Cozy Feeling, Same UGG, All-Year Long
Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK] reimagines its iconic classics into new, dynamic, warm-weather styles. Introducing the Spring 2026 Golden Collection, a line of sandals and clogs that deliver the UGG signature comfort and style for sunny days. The same cozy feeling, the same UGG®, all year long.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260312503059/en/
Elsa Hosk Wearing The GoldenGlow Embossed
Fall 2025 campaign stars Elsa Hosk and Rina Sawayama return this Spring to tell the story of how the well-loved Classic Boot continues to adapt, evolve, and shape what’s next, promising the UGG® experience year-round with the same feel and comfort crafted from premium materials. Beginning with the Classic Ultra Mini in the brand’s signature Chestnut colorway and transforming into an offering of sandals and clogs, the campaign follows model and designer Hosk and musician and actor Sawayama as they don the warm-weather collection. Centered around the idea of juxtaposition, the silhouettes consumers know and love are met with contrasting textures, colors, style, and energy, bringing a fresh take to timeless styles.
The GoldenGlow Embossed features an embossed croc print, ultra-lightweight outsole, and straps and upper liner crafted from 100% recycled fibers. The GoldenGaze Embossed Ankle Wrap has the same croc pattern, this time with a slimmer silhouette for comfort. Both the Goldenstar Gleam and Goldenstar Hi Artistitch are crafted with smooth suede, a supportive footbed, and adjustable straps, with the latter style featuring an espadrille-inspired embroidery. Where comfort meets streetstyle, the Goldenstar Wildwood has metal buckles and decorative bungees on top of CORDURA® UltraLite Fabric, offering a playful take on utility.
These styles are available now at UGG.com, UGG® stores, and select wholesale retailers nationwide.
About UGG®
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, and accessories with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit ugg.com @ugg .
About Elsa Hosk
Stockholm-born Elsa Hosk is a globally renowned model and designer celebrated for her signature blend of Scandinavian minimalism and international fashion influence. Discovered at fifteen when her father submitted photos to a local agency, Hosk initially balanced a rising modeling career with professional basketball in Sweden before turning her full focus to fashion.
Her runway debut came in the Spring 2012 season, where she walked for prestigious houses including Christian Dior, Giambattista Valli, Carolina Herrera, Oscar de la Renta, Acne Studios, and Joseph Altuzarra. Since then, Hosk has become one of the industry’s most sought-after faces, fronting global campaigns for Dior, Dolce & Gabbana, Valentino, Guess, H&M, and many others.
Hosk’s editorial work has graced the covers and pages of Vogue (Italia, Mexico, Brazil, Sweden), Harper’s Bazaar, Elle, GQ, Dazed, V Magazine, and Perfect Magazine, working with legendary photographers such as Mario Testino, Ellen von Unwerth, Alexi Lubomirski, Bruce Weber, and Vincent Peters. In 2012, photographer Guy Aroch presented an exhibition dedicated entirely to Hosk at New York’s Milk Gallery, highlighting her rising prominence in the fashion world.
In 2022, Hosk expanded her creative reach with the launch of Helsa, a ready-to-wear brand inspired by her Scandinavian roots. Known for its timeless silhouettes and refined, minimalist aesthetic, Helsa quickly captured attention for embodying the effortless elegance that defines Hosk’s personal style.
Now based in Los Angeles with her partner and daughter, Elsa Hosk continues to shape the fashion conversation, balancing her dynamic modeling career with her role as a founder and creative director, while inspiring a global audience with her distinctive point of view.
About Rina Sawayama
The devil works hard, but Rina Sawayama works harder. Musical phenomenon Rina Sawayama is the genre-bending, rule-breaking pop superstar whose critically acclaimed sophomore album Hold the Girl earned her a coveted BRIT Award Best New Act nomination and her highest international charting to date. NME called the album "the best British pop album of the year." The album also saw Rina embark on a world tour that sold over 300k tickets – a second headline US tour started at the Gov Ball 2023.
Making her cinematic debut, Rina stars in John Wick: Chapter 4 as Akira; the leading female role opposite Keanu Reeves. The opening weekend grossed $110M and became the #1 film globally for three weeks. At Glastonbury 2023, Rina performed with Elton John in a historic farewell performance which saw the biggest ever audience at Glastonbury (over 140k people). She also had her own headline set on the Woodsies stage which drew the biggest crowd for the stage of the weekend.
Beloved by the fashion world, Rina has starred in publications including American, British and French Vogue, ELLE, V Magazine, i-D, DAZED and Harper’s Bazaar. A proud member of and ally to the LGBTQIA+ community, Rina’s activism shines through in every project she touches with Out Magazine proclaiming "there’s never been a popstar like her."
Rina is currently recording her third album and exploring exciting new projects in the film space.
HIGH-RES CONTENT
Photography & Video Credit: UGG®
View source version on businesswire.com: https://www.businesswire.com/news/home/20260312503059/en/
Press Contact:
Michael Hickey
Manager, Global Public Relations & Giving, UGG
michael.hickey@deckers.com
Sarajane McQuaid
Associate PR Manager, UGG®
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com
FAQ**
How will the introduction of the Spring 2026 Golden Collection impact sales and brand positioning for Deckers Outdoor Corporation DECK, considering UGG's expansion into warm-weather styles?
Given that UGG delivers over $2 billion in annual sales, what future growth strategies does Deckers Outdoor Corporation DECK have in mind to further enhance brand presence in both footwear and apparel markets?
With A-list endorsements from models like Elsa Hosk and Rina Sawayama, how does Deckers Outdoor Corporation DECK plan to leverage these partnerships to boost the visibility of the Golden Collection?
What materials and sustainable practices are being prioritized in the Golden Collection, and how does Deckers Outdoor Corporation DECK intend to communicate these values to environmentally conscious consumers?
**MWN-AI FAQ is based on asking OpenAI questions about Deckers Outdoor Corporation (NYSE: DECK).
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